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Pam Blacker

Marketing Communications Professional

Here's a snapshot of some current and past projects.
Click on each picture to get a little more info about the project.

Blogging & Wordpress

Sheridan Nurseries Blogs and Gardening Tips

Homespuncafe Food Blog - Sole Publisher

Homespuncafe main recipe page

Copywriter, recipe development, wordpress set up, and photography.

Traditional Content Development - Print & Advertising

Copywriting and Design

Wolseley Canada - About Us brochure

Copywriting and project coordination with agency designer. Sales support materials developed for trade shows and customer acquisition kits.

Wolseley Express Quick Reference Guide

Sales and customer support piece designed to provide 'How To' information on key site functionality. Copywriting, co-art direction with design agency.

Coinmatic OPLS Commercial Laundry Campaign - Fire Halls.

In-house design, copywriting, photography and media management

Wolseley Express

Promotional Ad Campaign

Project planner and manager for yearly Wolseley Express promotion. Media campaign development and management.

Wolseley Canada Advertising

Content developer and media manager for placement of ads in association trade publications.

Coinamatic SmartCity Vandalism flyer

Copywriter for sales support mateials for property managers. Content developement, photography and inhouse design.

Copywriter for Coinamatic Association Advertising. Ad copy, inhouse design and photogaphy.

OPLS Commercial Laundry campaign - Long Term Care

Developed marketing strategy to market commercial laundry equipment to a variety of industries that required the use of laundry equipment to support their business functions. Copywriting, inhouse design, media and print coordination.

Email Content development

Retail B2C email copywriting

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B2B Corporate email content

Aquaphault product introduction

This email was part of a proposed introductory campaign developed to introduce new product SKUS into the SIKA dealer market. The King team had not previously done a great deal of email marketing and this was part of an email strategy that I developed for the company. Copywriting and creative design.

Introductory King Email Sakrete Promo

King was aquired by SIKA in the spring of 2019, and the King Marketing Team was responsible to propose and produce marketing materials to introduce SIKA customers to key Sakrete product SKUs. This example is part of an introductory email marketing campaign I developed to welcome Sika customers to Sakrete products. Copywriting and creative design.