Pam Blacker

Marketing Communications Professional

Here's a snapshot of some current and past projects.
Click on each picture to get a little more info about the project.

Blogging and WordPress -

Homespuncafe Food Blog

Content developer, photographer and recipe developer of www.homespuncafe.com since 2012. Member of the Food Bloggers of Canada Association.

homespunrecipes.jpg

Recipe section of www.homespuncafe.com

Homespuncafe main recipe page

Copywriter, recipe development, wordpress set up, and photography.

Food Photography

Cauliflour Soup

Thumbprint Cookies

Tomato Cream Soup

Banana Bread

Date Squares

Chicken Salad

Italian Meatballs

Date Nut Loaf

Lemon Curd

Strawberry cheesecake

Mixed Berry Gallete

Lemon Pound Cake

Social Media Strategy and Maintenance

homespuncafe Facebook

Homespuncafe Pinterest

homespuncafe Instagram

Email Strategy, Design & Execution

Aquaphault product introduction

This email was part of a proposed introductory campaign developed to introduce new product SKUS into the SIKA dealer market. The King team had not previously done a great deal of email marketing and this was part of an email strategy that I developed for the company. Copywriting and creative design.

Introductory King Email Sakrete Promo

King was aquired by SIKA in the spring of 2019, and the King Marketing Team was responsible to propose and produce marketing materials to introduce SIKA customers to key Sakrete product SKUs. This example is part of an introductory email marketing campaign I developed to welcome Sika customers to Sakrete products. Copywriting and creative design.

Introductory email to vendors announcing the Wolseley Express Platform

This email was part of a multi-faceted campaign to introduce the new and improved ecommerce website to our vendor partners. Copywriting and collaborative design with agency.

Today is the Day! Migration email for customers to sign in to new platform.

This email is part of a series of emails that were sent to existing customers to encourage migration to the newly developed site. The branding was consistent with the site redesign and was meant to provide an easy step by step process to get started on the new platform. The campaign resulted in a successful relaunch with upwards of 60% migration within the first few weeks of launch. Further emails were sent which continued to grow the migrated users. Copywriting and collaborative design with agency.

Welcome to Wolseley Express Customer Email

This email was sent to customers once they migrated to the newly updated Wolseley Express platform. This was developed to introduce key new features of the site, and to also promote and encourage sign up for online invoices and statements. Copywriting and collaborative design with agency.

Traditional Content Development - Print & Advertising

Wolseley Canada - About Us brochure

Copywriting and project coordination with agency designer. Sales support materials developed for trade shows and customer acquisition kits.

Wolseley Express Quick Reference Guide

Sales and customer support piece designed to provide 'How To' information on key site functionality. Copywriting, co-art direction with design agency.

Coinmatic OPLS Commercial Laundry Campaign - Fire Halls.

In-house design, copywriting, photography and media management

Wolseley Express

Promotional Ad Campaign

Project planner and manager for yearly Wolseley Express promotion. Media campaign development and management.

Wolseley Canada Advertising

Content developer and media manager for placement of ads in association trade publications.

Coinamatic SmartCity Vandalism flyer

Copywriter for sales support mateials for property managers. Content developement, photography and inhouse design.

Copywriter for Coinamatic Association Advertising. Ad copy, inhouse design and photogaphy.

OPLS Commercial Laundry campaign - Long Term Care

Developed marketing strategy to market commercial laundry equipment to a variety of industries that required the use of laundry equipment to support their business functions. Copywriting, inhouse design, media and print coordination.

Video Project Management and Content Development

Wolseley Express site relaunch whiteboard video

What's New On Wolseley Express Tutorial video

Online tutorial for newly launched site. Primary copywriter for script and coordination of screen shots and video direction with agency. Produced in English and French.

Invoices and Statement launch video

Project manager and content creator for bilingual video presentation to launch online statements and invoices.

Project Manager National Company Rebrand - Branch Internal, External & Fleet

National company signage and fleet rebrand

Project manager for Wolseley Canada rebrand of 250 branches and 250 trucks in an 18 month time frame.

Wolseley truck and fleet rebrand.

Wolseley Express internal vinyls. Visuals created to promote Wolseley Express visiblity and usage.